Benjie’s is a case study from a YouTube channel called Webflow. I have been following them for a while, as they do quite interesting videos about branding and web design when I came across this brief.
Benjie’s is a family-friendly weekly subscription for meal kits and lunch boxes. It is their goal to create fun memories between parents and their children. This is why they have created subscription boxes tailored to each family's needs and children's ages. Your order will include delicious (easy-to-follow) recipes and fresh ingredients. Their target audience is middle-to-upper-income parents, and they want both parents and children to feel excitement when they see their delivery.
For the launch of their new product, they are seeking a fun, colourful, and light rebrand. A kid's playfulness, being quirky and approachable, as well as being casual but never unprofessional, are the key elements they are looking for.
For the launch of their new product, they are seeking a fun, colourful, and light rebrand. A kid's playfulness, being quirky and approachable, as well as being casual but never unprofessional, are the key elements they are looking for.
