BOLD is a new coffee brand for real coffee lovers. It's bold in flavour (and looks) but also made from responsibly sourced beans. Available as instant coffee for the busy bees and capsules for those lazy mornings in bed.
The main key aspect was for it to stand out from the competition. We all know Nescafé and L'or but BOLD wanted to stand out from the shelf by bringing in a brand identity that is modern and impactful, just like their coffee. Their packaging is reusable and/or recyclable which is a big part of their motto for the environment.
