Clearspot is a dynamic outdoor advertising company based in Portugal, offering both digital and print advertising solutions. Similar to global leaders like JCDecaux, Clearspot specializes in prime outdoor locations across the country, ensuring maximum exposure for brands. With a growing portfolio, they provide high-visibility digital and print options, including dynamic, real-time digital content and traditional print advertising like billboards and posters.
Clearspot’s focus on innovation and strategic placement positions them as a leading player in the outdoor advertising market in Portugal. My role was to create a brand identity that reflects their modern, reliable, and expansive approach, ensuring the brand stands out in both digital and print media.
Brand Challenge:
Clearspot initially reached out to me with the goal of updating their website. However, it quickly became apparent that the brand needed much more than a digital facelift. The company lacked a cohesive brand identity and was relying solely on an outdated logo that no longer represented their modern, innovative spirit.
Given this, we decided to focus on developing a complete brand identity from the ground up—one that would capture the essence of Clearspot’s forward-thinking approach to outdoor advertising. While they expressed a desire to maintain the blue tonalities from their previous logo, they also wanted a design that was simple yet impactful, reflecting their vision as a leader in both digital and print advertising. This challenge involved balancing tradition with innovation, creating a brand identity that felt fresh, modern, and aligned with Clearspot’s expanding portfolio and market presence.
