Soxs is an exciting new Australian brand that sells... well, socks! They first reached out to me after browsing through my portfolio, and I was thrilled to take on the challenge of creating their brand identity. The team, led by Troy and Abbey, had a very clear vision of how they wanted the brand to look and feel. They provided a range of photos to convey the grungy, edgy style they envisioned for Soxs.
Though the brand is currently focused on socks, their long-term plan includes expanding into other apparel, so I had to ensure the brand identity would be adaptable and versatile enough for future product lines. Our work together covered everything from a full branding suite to packaging design, ensuring the visual identity was cohesive and could evolve with the brand.
Troy and Abbey were absolutely over the moon with the outcome, and as a designer, there’s nothing more rewarding than knowing the client is thrilled with the result. It was a pleasure bringing their vision to life, and I can't wait to see where Soxs goes next!
